Brand Illustrations for Honey Packaging

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Branded Illustrations for Honey Labels

Some Honey is a high-quality, never filtered, always delicious natural honey brand. They proudly offer a variety of honey products that are good for you and even better for your taste buds.

The design brief led to a codified methodology for the art direction where the illustrations have a unified hand-crafted feel. The warmth and error of the human touch in the artwork make the labels personable and approachable to the customer. The monochromatic spot color for each product allowed for large runs of pressure sensitive adhesive labels. Creating a color system for the SKU's added additional brand awareness to the packaging.

Design work included the ideation phase, sketching process, vector redraw of illustrations, art direction and layout design as well as hand lettering for each SKU. Food packaging design included prepress, regulation check, Nutrition Facts panel on back and vector UPC code generation.

Illustration is writing with pictures. It is storytelling through drawing.

Unity amongst your product labels establishes brand awareness. The hand lettered typography paired with an organic illustration tie each label together through art style. The subtle monochromatic color change allows customers to quickly identify each separate product at a glance. The consistent layout of the labels work together to grab your attention while reflecting the product inside. Now that’s branding!